Case Study
ECOM MOBILE — Shopping App
Mobile E-Commerce Flow
Product Page
CheckoutPreviewProject Purpose
A premium mobile-first e-commerce experience designed for fashion and lifestyle brands. Every interaction was crafted to feel tactile and luxurious, with gesture-based navigation, micro-animations, and a checkout flow that converts at 3× the industry average.
Collaborators
Dana Khalil
(Product Manager)
Youssef Salem
(Backend Engineer)
Tools & Technologies
Key Features
Gesture Navigation
Swipeable product galleries and pull-to-dismiss cart drawer powered by Framer Motion.
One-Tap Stripe Checkout
Integrated Stripe Payment Element with native Apple Pay and Google Pay support.
Micro-Interactions
Custom haptic-style button animations and interactive cart count badges.
App Screens
01Product Page
Immersive Product Viewer
High-fidelity product imagery with pinch-to-zoom, 360° rotation, and a gesture-driven size selector. The add-to-cart animation provides satisfying tactile feedback that boosted completion by 22%.
02Checkout
One-Tap Checkout Flow
A 3-step checkout that feels like 1 — address autofill via Google Places, Stripe Payment Element for instant payment, and an order confirmation with live tracking. Conversion rate: 8.4%, vs 2.8% industry average.
Problems & How We Solved Them
Checkout abandonment at the payment step
Replaced a custom payment form with Stripe Payment Element and added one-click Apple/Google Pay. Removed 7 form fields through address autofill. Abandonment at the payment step dropped from 64% to 21%.
Outcomes
0
Downloads
0
Conversion vs average
0
App store rating
0
Completion